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With Senior Management, establishes strategic marketing plans to achieve corporate objectives for products and services.
Introduction
Funding U strives to be the home for students and parents trying to make outcome-driven decisions about how to pay for college. We believe that high-achieving college students – regardless of family income - deserve the resources and information needed to become educated, employed, financially-stable adults. Funding U launched its no co-signer loan to cover ‘last gap’ college costs in Georgia in 2016, expanded nationally in 2018, and the company now offers loans to residents of 30 States. Funding U is based in Atlanta, GA with team members working in multiple states.
Job Overview
The Director of Marketing (DM) will be responsible for the execution of all marketing and advertising initiatives (digital and print). The DM will implement a unified marketing strategy with a heavy focus on digital initiatives and acquiring new customers and partnerships.
The ideal candidate will be a strong executor who is also an innovative, strategic thinker who wants to grow and develop in his/her role and is excited to make key contributions to the marketing strategy of a growth-oriented company. The DM will be driven to find new and better ways to reach target clients and will identify industry trends and opportunities to expand the company’s market expertise and area of influence. The DM will ensure that the company message is distributed to target audiences across the appropriate channels including mobile platforms, video, and social media.
The DM must be both analytical and creative, ideally possessing extensive knowledge in a variety of disciplines. This person will work with Senior Management to plan, direct, and coordinate marketing strategy and budgets in accordance with organizational goals.
The ideal candidate will be a strong executor who is also an innovative, strategic thinker who wants to grow and develop in his/her role and is excited to make key contributions to the marketing strategy of a growth-oriented company. The DM will be driven to find new and better ways to reach target clients and will identify industry trends and opportunities to expand the company’s market expertise and area of influence. The DM will ensure that the company message is distributed to target audiences across the appropriate channels including mobile platforms, video, and social media.
The DM must be both analytical and creative, ideally possessing extensive knowledge in a variety of disciplines. This person will work with Senior Management to plan, direct, and coordinate marketing strategy and budgets in accordance with organizational goals.
Essential Duties and Responsibilities
Includes, but is not limited to, the following:
With Senior Management, establishes strategic marketing plans to achieve corporate objectives for products and services.
Executes the Company’s comprehensive marketing plans and programs, both short- and long-term, to support sales and revenue objectives of organization.
Manages marketing operating budget.
Plans and executes advertising and promotion activities including print, online, electronic media, and direct mail.
Manage and optimize paid marketing campaigns (paid search, display, social media) and work with external vendors to maximize ROI.
Evaluates and establishes potential referral channel opportunities and manages relationships with existing partners.
Provides insight and input into product positioning, design, and pricing strategy to produce the highest possible long-term market share.
Monitors effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
Monitors competitive products and marketing activities.
Conducts marketing surveys on current and new product concepts and provides feedback for future product development.
Guides preparation of marketing activity reports and presents to executive management.
Helps maintain a consistent brand throughout all product lines, promotional materials, and events.
Responsible for all aspects of Funding University blog to include managing freelancers, editing, writing articles and managing wordpress.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.
Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
Cost Consciousness - Works within approved budget; develops and implements cost saving measures; contributes to profits and revenue ; conserves organizational resources.
Strategic Thinking – Provides input to strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor's degree or equivalent preferred; or 3+ years related experience and/or training; or equivalent combination of education and experience.
Computer Skills
To perform this job successfully, an individual should have knowledge of Microsoft Office, Wordpress, Google Adwords, Facebook Ad Manager, and Design software as well as Internet software; Google Business; Streak CRM; Zendesk Customer Support and be able to pick up quickly other applications.
EEO Disclosure
Funding U is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law. Consistent with obligations under federal law, every company that is a federal contractor or subcontractor is committed to taking affirmative action to employ and advance women, minorities, disabled veterans, special disabled veterans, veterans of the Vietnam era, and other eligible veterans
